Efecte strengthens leadership team with Marcin Strzalkowski as new Chief Marketing Officer

Efecte strengthens leadership team with Marcin Strzalkowski as new Chief Marketing Officer

ESPOO, Finland (Feb 16, 2023) – Efecte, the European alternative for cloud-based service management, is announcing a new addition to its leadership team. Effective immediately, Marcin Strzalkowski assumes the role of Chief Marketing Officer (CMO), responsible for leading Efecte's marketing efforts on a global scale. In addition, Strzałkowski will continue to act as Country Manager for Efecte Poland. In his new role, Strzałkowski reports directly to CEO Niilo Fredrikson. 

Marcin Strzalkowski

For the past 15 years, Strzałkowski has been focusing on developing AI and automation of customer service. Strzalkowski was the CEO and co-founder of Conversational AI company InteliWISE, founded in 2006 and acquired by Efecte in 2022. The acquisition added conversational AI to Efecte’s service management platform, enabling even more European customers to benefit from InteliWISE’s technology. 

"We are thrilled to welcome Marcin to our leadership team," says Fredrikson. "His strategic thinking and broad understanding of the IT industry are a perfect fit. Marcin and the team will partner closely with our product organization to connect with existing and new customers across Europe as we continue to help people digitalize and automate their work. "

As the technology landscape continues to evolve, Efecte is dedicated to staying ahead of the curve and delivering innovative solutions powered by AI to improve digitalization and automation of work. Strzalkowski brings a unique global perspective and fresh ideas that will help Efecte further differentiate itself from its competitors and provide a superior customer experience.

According to Strzałkowski, three key trends are currently affecting the IT and ITSM (IT Service Management) industries: inflation and pressure on the bottom line, new disruptive AI technologies and importance of employee experience.

Efecte is on a great trajectory to grow, and it is both my privilege and a great challenge to help the company on its path to become the leading European alternative in IT Service Management. Efecte has enjoyed fast, consistent growth already for years despite a turbulent economy. We want to help our customers to benefit from digitalization and automation on a budget that makes sense, enabling them to thrive in the current market environment,” says Strzałkowski and continues 

“But Efecte obviously does not operate in a bubble - new, disruptive AI technologies, like GPT-3 and other generative models, will guide major innovation efforts of companies like us. My experience with commercialization of early stage, AI-powered technologies should help Efecte’s marketing support the ambitious growth strategy across Europe.” 

Additionally, Strzalkowski emphasizes the meaning of exceptional employee experience: “With the elevated expectations of employees, the commonness of remote work, and importance of work-life balance, it is now more important than ever for companies to treat their employees with the same respect as their customers, as employee experience is just as important as customer experience,” he concludes.  


For additional information:  

Media kit with pictures  


Niilo Fredrikson  

CEO, Efecte  

+358 50 356 7177  



Marcin Strzałkowski  

CMO, Efecte  

+48 503 007 654   



Efecte Plc  

Efecte helps people to digitalize and automate their work. Customers across Europe leverage our cloud service to operate with greater agility, to improve the experience of end-users, and to save costs. The use cases for our solutions range from IT service management and ticketing to improving employee experiences, business workflows, and customer service. We are the European Alternative to the global goliaths in our space. Our headquarters is located in Finland and we have regional hubs in Germany, Poland, and Sweden. Efecte is listed on the Nasdaq First North Growth Market Finland marketplace. www.efecte.com  


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