Araceli del Rio Sastre

Araceli del Rio Sastre works as Head of Product Marketing in Efecte. Modern product marketing plays an essential role, incorporating market and customer input throughout all stages of the product value creation process. Before joining Efecte, Araceli worked in various international positions at Nokia Software. She has a wide-ranging background which includes strategy, product management, marketing, and sales, as well as service delivery in software solutions, with special focus on analytics and AI.