Johanna Småros

Keynote session at 9:30 – 10:00 CEST on 15th September 2021 on the topic:

From Europe with Love

RELEX Solutions uses data and AI to automate and optimize retail planning. In 2005, three Finnish researchers ventured into an industry dominated by some of the largest enterprise software vendors in the world. Today, RELEX Solutions is one of a few European B2B software companies with a track record of more than a decade of hyper-growth and success beyond European borders. In her talk, RELEX co-founder Johanna will talk about how a software company starting out from one of the smallest markets in Europe can grow and win in a highly competitive, global industry.


Johanna Småros (Ph.D.) is one of RELEX Solutions’ three co-founders. Before founding RELEX, Johanna conducted ground-breaking research on retail supply chains. RELEX Solutions is a Helsinki-based international software company, offering Software as a Service -solutions for retail optimization to customers such as Auchan, Sprouts, PetSmart, Rossmann, and REWE.

Johanna received the Young Scientist Entrepreneur Award in 2014 and the Veuve Clicquot Business Woman Award in 2017. In 2021, Johanna was recognized as one of the Top 100 Women in Supply Chain by Supply Chain Digital.

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