DIGITALIZE AND AUTOMATE 2024 IS HERE!
Digitalize and Automate Your Work: Accelerate AI-Powered Service Management
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Tuesday, October 1st, 2024
Europe's #1 Event in Service Management
Digitalize & Automate, the yearly event from experts for experts in ITSM, ESM, IAM and AI. Discover the latest trends in the service management sector, highly relevant for your industry, your organization and your team.
Participate in a comprehensive whole-day event and witness idea-provoking keynotes of world-renowned thought leaders as well as insightful software demo sessions, that can inspire the change of your service management.
And even better:
For you, Digitalize & Automate is completely free of charge. Whether you want to be part of our in-person event in Helsinki, Finland or join us online in our interactive live-stream. The choice is yours!
First Speakers Confirmed!

David Rowan
Founding UK Editor-in-Chief of WIRED and author of the bestselling book Non-Bullshit Innovation.

Niilo Fredrikson
CEO at Matrix42 & Efecte

Santeri Jussila
CPO at Matrix42 & Efecte
This year, the event will feature:

Niilo Fredrikson, Matrix42

Julie Mohr, Forrester

Santeri Jussila, Matrix42

David Rowan, WIRED

Jyrki Aho, Kiekko-Espoo

Jan Mickos, DNV

Araceli del Rio Sastre, Matrix42

Jonne Kauko, Matrix42

Boris Samsel, Matrix42

Miguel Pinto, Matrix42

Jorma Lammila, Vaisala

Jenni Mickos, Matrix42

Jari Pakarinen

Ulrich Alexander Telscher
This Year's Venue
Digitalize & Automate 2024 takes place on Tuesday, October 1st at Pikku-Finlandia Hall in Helsinki, Finland.
Karamzininranta 4, 00100 Helsinki, Finland

Agenda (EEST)
TIME (EEST) | TOPIC | SPEAKER |
---|---|---|
9:15 - 10:00 | Reception opens, Coffee and snacks | |
10:00 - 10:30 | The New Matrix42 - Digitalizing and Automating Your Work | Niilo Fredrikson, CEO, Matrix42 |
10:30 - 11:30 | From Reactive to Proactive Service Management | Santeri Jussila, CPO, Matrix42 |
11:30 - 12:00 | Revolutionizing Service Management: Navigating Complexity, Embracing Innovation | Julie Mohr, Principal Analyst, Forrester |
12:00 - 13:00 | Lunch break | |
13:00 - 13:45 | No, AI won't eradicate humanity - but it can fire up your company's ambitions | David Rowan, Founding UK Editor-in-Chief, WIRED |
AFTERNOON EVENT BEGINS | ||
14:00 - 14:30 | How to build a winning team? | Jyrki Aho, Head Coach, Kiekko-Espoo |
14:30 - 15:00 | Security Fusion | Jan Mickos, Director of Managed Services, Nixu a DNV company |
15:00 - 16:00 | AI-native Service Management delivered cloud your way | Araceli del Rio, Jonne Kauko, Miguel Pinto from Matrix42 |
16:00 - 16:30 | Coffee break & Demo sessions opens | |
16:30 - 17:00 |
On- and offboarding - Standardized. Automated. Auditable. |
Rene Smieja, Service Manager, Alba |
17:00 - 17:45 | Fireside Chat | Attendees: Jorma Lammila, Vaisala, Jan Mickos, Nixu a DNV company, Julie Mohr, Forrester Host: Boris Samsel |
17:45 - 18:00 | Closing words | Niilo Fredrikson, CEO, Matrix42 |
EVENING SESSION BEGINS | ||
18:00 - 19:00 | Opening words, Buffet Dinner & Networking | Jenni Mickos, Chief Services Officer, Matrix42 |
19:00 - 20:00 | Awards Gala | Jari Pakarinen, Country Manager, Finland, Matrix42 |
20:00 - 21:00 | DJ and Networking | |
EVENT ENDS |
Check out the demo on-site if you like:

Digitalize and Automate 2024
If you can't make it to Pikku Finlandia, make sure to sign up for the streaming event here.
Take a look back!
Digitalize & Automate 2023 took place in last September in Helsinki.
Were you there last year? We'll be happy to have you back!