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Digitalize and Automate 2022
is done

Top 5

ITSM Event of the Year


Top Speakers, Panels and Demos



Welcome to Digitalize and Automate 2022

In 2021 we brought together almost 2,000 professionals, thought leaders and students to discuss and define the way forward for European digital platforms. This year we have a bold ambition: to make Digitalize and Automate even bigger and more impactful.

Over the two days, you’ll hear inspiring keynotes, insightful panel discussions and technical deep dives that you won’t want to miss. You’ll also be among the first to hear about new Efecte platform features, product roadmaps and innovations.

Event overview

The pace to digitalize and automate has gained new urgency in these extraordinary times. Like never before, organizations must balance user expectations of a smooth IT experience with the need to improve productivity and protect critical assets from cyber-threats.

We’ll talk about these themes head-on at Digitalize and Automate 2022, with Day 1 devoted to Accelerating Digitalization and Automatization in Europe and Day 2 focusing on re-designing work to meet the needs of a new era.

Day 1: Digitalization and automation: new perspectives

On Day 1 we’ll explore how digitalization and automation help organisations to operate more efficiently and to achieve their growth targets. With our core values being tested as the economic environment gets tougher, how can we draw on European innovation to support sustainable growth and prosperity – both in our own organizations and around the world?

Watch out for some exciting keynote speaker announcements – and sign up now to get updates!

Day 2: Digitalize & automate with exceptional experiences

On Day 2, discover how Efecte is helping organizations across Europe to re-design work to meet the needs of a new era. How can you deliver the next-generation user experience that digital natives expect? How can you embed AI into your work processes to increase efficiency? How can you protect your key assets – like digital identities and digital services – in the age of hybrid working? And how can you choose the right deployment model for your organization?

Read more about the topics we'll go through on Day 2

Meet other exciting speakers from this year's lineup

Highlights from 2021

At first I thought that one more time I'll be participating in boring lecture-like event, but oh my was I wrong... I loved everything about this event, especially your openness.

- Feedback from 2021 Event

Day 1 - September 27

Digitalization and automation: new perspectives

Please note that the times listed are in the Central European Standard time zone (CEST).

9.30 CEST  
9.30 - 9.40 Welcome to Digitalize and Automate 2022 - Accelerate growth in Europe moderated by Reidar Wasenius
9.40 - 10.00 OPENING KEYNOTE: Niilo Fredrikson, CEO of Efecte, "Digital Paradise: How to Make it Happen?"
10.00 - 10.40 KEYNOTE: Jussi Tolvanen, CEO of DNA, "Digitalize and Automate: The Human Perspective"
10.40 - 11.40 BREAK
11.40 - 12.30 KEYNOTE: Aleksandra Przegalinska, Associate Professor and Vice-President of Kozminski University, "Horizons of Artificial Intelligence and the emerging technologies ecosystem"
12.30 - 13.20 KEYNOTE: Matthias Walter, CEO of, "Change isn’t made by watching from the sidelines - How corporates can win an era of platforms & digital ecosystems"
14.00 - 14.45 Discussion with the surprise guest, hosted by Niina Hovi, Chief People and Culture Officer at Efecte
14.45 - 15.15 CLOSING KEYNOTE DAY 1: Niilo Fredrikson, "Digitalizing and Automating work with Exceptional Experiences"

Day 2 - September 28

Digitalize & automate with exceptional experiences


TIME (CEST) Best practice service management Optimizing end-user experience Secure cloud on your terms
9.00 - 9.25 Product Keynote - Santeri Jussila, Efecte - Digitalize & automate with exceptional user experience
9.30 - 9.55 Keynote - Miika Soininen, Ponsse - Focus on digital transformation
10.00 - 10.25 Keynote - Joerg Hesselink, DC Smarter - The Power of user-centric automation via integration and augmented reality
10.30 - 10.55 Milla Kuosmanen and Jonne Kauko, Efecte - From ticketing to enterprise service management - new ways to create value Patrick Thurman, Efecte - Defining modern Service Management to capitalize on experience Paavo Kyyrönen, Efecte - Viewpoint on re-defining European Cloud

11.00 - 11.25


Mariusz Maniak, Advatech -"Partnering with the European Alternative"

Araceli del Rio Sastre and Päivi Heikkuri, Efecte -  Introducing a new approach to digital identities Juha Hänninen, Efecte and Louis Harding  and Rob Preston, Device 42 - Enriching IT processes with deep visibility into all your IT assets
11.30 - 11.55 Janne Mäenpää, Patria - How to predict customer demand and define service capacity Aki Ylivarvi and Nick Boettcher, Efecte - Towards exceptional user experience, Case study - self-service modernization John Erik Setsaas, Signicat - Partner talk: The human aspect of digital identity.
12.00 - 12.55 BREAK
13.00 - 13.25

Marcin Strzalkowski, InteliWise - AI Keynote: Conversational AI to drive better business results and employee satisfaction

13.30 - 13.55 David BarákSolutia, Partner talk:

Why one of the largest Czech IT service providers choose Efecte and Solutia.

Aki Koivukoski, Efecte - New ways to work with Service Management Topias Marttila and Marko Mantere, Efecte - Viewpoint on security: Information security management at Efecte
14.00 - 14.30 Round table 
14:30 - 14:45 Wrap-up

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