Software Innovation as a growth driver in Europe

Marika Auramo, Managing Director SAP Nordic and Baltic Region

Marika Auramo is the Managing Director of Nordic and Baltic region at global enterprise software company SAP. In this role since January 2019, she is responsible for the entire SAP business in Denmark, Estonia, Finland, Latvia, Lithuania, Norway and Sweden, and manages a team of 800 people. As Managing Director Marika is accelerating SAP’s transformation from ERP  vendor to end-to-end business solution provider for the data-driven digital economy.    

Marika has more than 25 years of progressive experience as a leader in the global IT-industry.  Before joining SAP in 1998, she worked in both sales and solution expert roles at two Finnish start-up companies. Her professional career at SAP spans several executive roles: Director for Industries at SAP Finland, Director Midmarket Business, Managing Director for SAP Finland, Nordic Head of Innovation Business and General Manager EMEA Service Industries. Prior to being appointed Managing Director for Nordic and Baltic region, Marika served as Global COO of SAP Database and Data Management in the US. 

Marika is a fervent believer of how the power of data and insights will create intelligent enterprises and help fuel economic growth in Europe and the Nordic and Baltic region. She was  named one of Finland’s most influential women by Finnish business publication Talouselämä in  May 2019. 



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