Musti Group has an over 270-store chain of pet specialty retailing that annually serves over a million pets and their “parents.” The company has grown to be more than ten times bigger than its closest competitor in the Nordic market. On top of its wide network of physical stores, digital channels bring 25% of Musti Group’s sales, and it’s growing the fastest. The company operates with brand names like Musti&Mirri (Finland), Arken Zoo (Sweden), and Musti (Norway).