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Efecte expands in Sweden
Kjell Larsson chosen as new Country Manager, Efecte Sweden.
The leading Finnish software developer in IT Asset Management and IT Service Management, Efecte, is expanding its business into the Swedish market. Kjell Larsson has been appointed as Country Manager.
He is responsible for all operations in Sweden and starts building up the Swedish sales organization. This supports Efecte’s expand strategy and forms an logical step in Efecte’s internationalization process.
Kjell Larsson came to us directly from CMA Asset Management. Before that he has been working for LM Ericsson, Sun Microsystems, and Digital, and has got a long experience of sales and marketing management. Sales and marketing operations in Sweden have already been started, e.g. Efecte successfully participated in Sweden ICT Week in mid-September.
Efecte’s profitable growth in recent years will enable the company to make changes which will support its strategy of concentrating on the IT Asset and Service Management and building a Scandinavian sales organization.
“Efecte internationalization project has proceeded as planned and the first phase includes the entry to the Swedish market”, says Efecte’s founder, CEO Jaan Apajalahti. “Kjell’s appointment strengthens our strategy and his experience of IT sales will benefit Efecte”.
More information:
Kjell Larsson, Tel. +46 (0)8 506 361 22
Kristian Jaakkola, Tel +358 (0) 9 2535 0400
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